We were pleased when Vance Gellert, Photography Curator of the IFP Minnesota Center for Media Arts asked us to create a gallery book to accompany the opening for A View of the Vernacular, photography by Eric Ruby and Lex Thompson. The show opened last night, Friday, May 20th, and runs until July 30 at 2446 University Ave W, Suite 100, St. Paul.
Take a look at the book, click here, or on the image below.

Albany, MN 2009, Eric Ruby
IFP Minnesota Center for Media Arts’ mission is to advance a vibrant and diverse community of independent film and media artists through networking, education, funding, and opportunities for showcasing their work. Curator Vance Gellert assembles five exhibitions a year, thematically relating two photographers work in each presentation. All work is Minnesota based emerging photographers of promise and projects by mid career artists that have not been shown.
From the IFP MN web site, Vance says about this show,
By definition, the vernacular is the language of the ordinary, the everyday. In photography, it refers to amateur snapshots, but it is also a strategy used by photographers to show the beauty and depth of the banal that is usually dismissed as too common to have visual significance. The vernacular reveals our history and how we relate to it, both individually and as a culture.
A recent transplant to the Midwest, Eric Ruby seeks to explore this region as an idea rather than a place. In searching for these images, he has come across rather bizarre situations that have inspired an eclectic potpourri of photographs.
The photographs of Lex Thompson’s All Our Pleasant Places are of ruinous landscapes, amusement parks, museums, zoos, and private homes, exploring the American myth of Manifest Destiny and its seemingly endless horizon of optimism and possibility. The images depict the construction of fantasy and desire in our landscape while revealing the frailty of the hopes we bring to the world.
These photographs are anything but banal!
Make sure to stop by IFP MN and see the photography for yourself.